But do you know where to even begin? It’s easy to think you’ll find a piece of software that works well enough, list all your products, and you’re away. Of course, that’s simply not the case. Newpath WEB provides some of the highest regarded ecommerce solutions in Melbourne, and as such has developed a few points that are important to follow, regardless of what you’re trying to achieve.
Eye-Catching Content
No matter how fancy your webpage is, how much stock you have, or how eloquently you are writing about what you are selling, if the imagery on the site is insipid and boring, you are going to struggle to sell anything. And this is not just about products either. You need to push your overall branding to the edge. Develop exceptional brand guidelines and stick to them, maintaining tone of voice, colour, and framing throughout every single piece of imagery you post.
Call to Actions
Why have customers visit a particular page if they can’t buy something? We recognise that every action on an e-commerce page is to either build brand equity or to make money, but why can’t you do both? Content is king, and if you don’t have a blog for your business, stop reading and start one now. But with your blog, actively link it back to your products. Sell people your brand, and your vision, and then sell them your items. Constantly be driving people towards your conversion goals, which should be add-to-carts and purchasing.
Customer Registration
Do you have a mailing list? I certainly hope so. How is it utilised on your website? All I can tell you is to make it beneficial to your customers to sign up. EDM is one of the most important communication factors with your customers, and if you aren’t selling it to them for a reasonable benefit, then forget about getting their details. Simply the sign-up form, make it obvious, do whatever you can to get them to sign up. But your developer can help out with that further. The important part is to at least have an idea about how to connect with them.
Providing ecommerce solutions in Melbourne is a very difficult proposition, with so many different developers all thinking they have the perfect solution. Regardless of who you use to solve these problems, understanding some of the key pieces of information about what is required for success will make your life far easier in the long-run.