Running a small business can be a bit taxing at times; managing multiple roles with little support, setting up long-term processes that can hold firm and just staying solvent are all a challenge. These days, part of running any small business is to have a great website. Finding the right web development company in Australia will go a long way to providing you with the best online portal for your customers, in a cost-effective but highly-efficient solution. Below are a few points we’ve come up with to help improve your website online.
1.Branding
The clients that we typically work with will come with substantial brand ideas. Sometimes though, we do need to assist in that department. Branding is critical to set yourself apart in a marketplace that, at times, can be flooded with similar organisations. Having consistent brand imaging across the board can reinforce your key messaging and points of view, engaging customers and driving profit.
2.Simplicity
Keeping your website design as simple and as functional as possible is critical. Small businesses tend to take a cheaper option when it comes to website design, often going down a path of information overload that lacks subtly and ease of consumption. Make it simple for your user to comprehend who you are, what you do and how you do it; too much design overlay can smother a small website.
3.On-Page Content
While we might preach simplicity, that doesn’t mean a lack of content. All websites need to be indexed by Google as natural search can deliver global customers to your small door. But without content, there is no hope of ever ranking where you might like to. Be description, be useful, be unique; all these points are critical to ensuring that your website lands firmly in the top echelon of Google listings.
4.Search Functionality & Clear Navigation
Websites aren’t like shopping centres; you can’t stop and ask for directions. If your website is far too challenging to move through each of the pages, or indeed, even to find what it is that you’re looking for, users will leave. Make it simple and effective to move from home to about to products to check out (or contact us). Each of these pages has a purpose, but if they can’t find it through three different product category categories, forget about engaging them.
5.Quality
We’ve already made a small mention of quality as a part of good small business website design, but let’s reiterate for those not paying attention: quality is a must for any good website. Why? Because you need to your users something to latch onto. Even the unique and innovative brands must have quality behind their work. And this isn’t just quality imagery, but quality content, design, even development can make a huge difference (look at you, page speed). Improve your quality, and you improve your website.
Web Development can Help
Don’t leave too much to too few; it’s hard enough running a small business without designing and building your own website. To find a suitable web development company in Australia will help streamline so much of the process, leaving very few decisions to you and ultimately revolutionising the way your website operates. Go find one now!
1.Branding
The clients that we typically work with will come with substantial brand ideas. Sometimes though, we do need to assist in that department. Branding is critical to set yourself apart in a marketplace that, at times, can be flooded with similar organisations. Having consistent brand imaging across the board can reinforce your key messaging and points of view, engaging customers and driving profit.
2.Simplicity
Keeping your website design as simple and as functional as possible is critical. Small businesses tend to take a cheaper option when it comes to website design, often going down a path of information overload that lacks subtly and ease of consumption. Make it simple for your user to comprehend who you are, what you do and how you do it; too much design overlay can smother a small website.
3.On-Page Content
While we might preach simplicity, that doesn’t mean a lack of content. All websites need to be indexed by Google as natural search can deliver global customers to your small door. But without content, there is no hope of ever ranking where you might like to. Be description, be useful, be unique; all these points are critical to ensuring that your website lands firmly in the top echelon of Google listings.
4.Search Functionality & Clear Navigation
Websites aren’t like shopping centres; you can’t stop and ask for directions. If your website is far too challenging to move through each of the pages, or indeed, even to find what it is that you’re looking for, users will leave. Make it simple and effective to move from home to about to products to check out (or contact us). Each of these pages has a purpose, but if they can’t find it through three different product category categories, forget about engaging them.
5.Quality
We’ve already made a small mention of quality as a part of good small business website design, but let’s reiterate for those not paying attention: quality is a must for any good website. Why? Because you need to your users something to latch onto. Even the unique and innovative brands must have quality behind their work. And this isn’t just quality imagery, but quality content, design, even development can make a huge difference (look at you, page speed). Improve your quality, and you improve your website.
Web Development can Help
Don’t leave too much to too few; it’s hard enough running a small business without designing and building your own website. To find a suitable web development company in Australia will help streamline so much of the process, leaving very few decisions to you and ultimately revolutionising the way your website operates. Go find one now!