There’s no avoiding or denying it. Mobile apps are where the buzz is in digital. From well-known brands to most small to medium businesses, everyone is looking for opportunities on how to best include a mobile app in their operations. However, before jumping in and starting a mobile app development project in Australia, you should ask these five questions:
1 – Outsource Mobile App Development or Not? With the right team in place, both options can yield excellent results. Building mobile Apps in house can offer greater control and direction over a project due to increased collaboration through teams working in close proximity to each other. However, with the right choice on your outsourcing partner, the same can be achieved, and typically at a reduced cost as in house teams tend to be far more expensive.
2 – iOS, Android, Blackberry or Windows Mobile? The rate of Smartphone ownership has soared in recent years, and is a trend unlikely to slow anytime soon. Consumers however are offered the choice of 3 major platforms, being Apple (iOS), Android (Google), Blackberry and Windows Mobile. This means device fragmentation is a major consideration for mobile application development projects.
You can get quite complex with your approach to this, pouring over stats and current usage rates on existing sites and possibly apps you have available. The truth however is that if you ignore Android or iOS then you are headed for trouble. These two platforms own the lion’s share of the market and you must develop for them, with Blackberry and Windows Mobile being platform that you can place in the maybe later basket.
3 – What is The Purpose of Your App? Will it be a marketing tool? Will it help with delivery of your product or service? Will it be a sales tool? You need to consider exactly what the purpose of the app is. A recommendation is to try and avoid it being too complex. Don’t try to make it do everything. It will become too complicated and users will avoid it. Keep it to a narrow focus.
Consider multiple apps that focus on specific areas of your business if you feel strongly enough that an app would assist across more than one department or function of the business.
4 - Can You Handle The Load? Don’t forget to consider how existing departments, resources, and IT infrastructure may need some additional attention in order to handle increased load that will come as a result of your new mobile app. Consider the capacity of existing systems and teams to handle additional transactions/requests/traffic etc.
5 - Design and User Experience? Often not given enough attention and as a result is the primary cause for failure of an app is the design and user experience. There’s no shortage of apps these days. Choice is abundant, hence your app must stand out, and must be user friendly. This is the most important aspect of mobile app development. Get the user interface and experience right, and you are definitely on the right path.
Are you looking for iPhone app development in Australia? Perhaps Android App Development in Australia? Newpath WEB can help. Please phone our mobile app development team today on 03 8605 4896 to discuss.
1 – Outsource Mobile App Development or Not? With the right team in place, both options can yield excellent results. Building mobile Apps in house can offer greater control and direction over a project due to increased collaboration through teams working in close proximity to each other. However, with the right choice on your outsourcing partner, the same can be achieved, and typically at a reduced cost as in house teams tend to be far more expensive.
2 – iOS, Android, Blackberry or Windows Mobile? The rate of Smartphone ownership has soared in recent years, and is a trend unlikely to slow anytime soon. Consumers however are offered the choice of 3 major platforms, being Apple (iOS), Android (Google), Blackberry and Windows Mobile. This means device fragmentation is a major consideration for mobile application development projects.
You can get quite complex with your approach to this, pouring over stats and current usage rates on existing sites and possibly apps you have available. The truth however is that if you ignore Android or iOS then you are headed for trouble. These two platforms own the lion’s share of the market and you must develop for them, with Blackberry and Windows Mobile being platform that you can place in the maybe later basket.
3 – What is The Purpose of Your App? Will it be a marketing tool? Will it help with delivery of your product or service? Will it be a sales tool? You need to consider exactly what the purpose of the app is. A recommendation is to try and avoid it being too complex. Don’t try to make it do everything. It will become too complicated and users will avoid it. Keep it to a narrow focus.
Consider multiple apps that focus on specific areas of your business if you feel strongly enough that an app would assist across more than one department or function of the business.
4 - Can You Handle The Load? Don’t forget to consider how existing departments, resources, and IT infrastructure may need some additional attention in order to handle increased load that will come as a result of your new mobile app. Consider the capacity of existing systems and teams to handle additional transactions/requests/traffic etc.
5 - Design and User Experience? Often not given enough attention and as a result is the primary cause for failure of an app is the design and user experience. There’s no shortage of apps these days. Choice is abundant, hence your app must stand out, and must be user friendly. This is the most important aspect of mobile app development. Get the user interface and experience right, and you are definitely on the right path.
Are you looking for iPhone app development in Australia? Perhaps Android App Development in Australia? Newpath WEB can help. Please phone our mobile app development team today on 03 8605 4896 to discuss.