Most people don’t realise it, but YouTube is the second-largest search engine in the World. With this in mind, video should be a major part of any SEO strategy.
Companies providing SEO services in Australia should be recommending video to all of their clients as a way of boosting their rankings, and not only this, but it also aids with usability and experience on your website, with users typically preferring to watch a video rather than read lots of text. Here’s a few extra tips on the use of videos as part of an SEO strategy.
1. Leave No Field Open
Make full use of all open fields in a video's description. For example, title, description (in this field you should use all primary keywords), and annotations. Don’t forget, in the empty space, you can include subscribe and social media links, or even the video itself, to encourage people to share it.
2. Production Quality is Important
Any decent SEO services company in Australia will tell you this. Got a tight budget? No problem. High quality videos can be created on a shoestring budget these days, hence there’s no excuse for poor quality.
3. Mobile, Mobile, Mobile
Smartphone’s are pretty advanced these days. You can shoot great quality videos on them, which helps tackle #2 above. It works both ways though. 50% of YouTube's views come from mobile, and this is a number that is expected to grow. With this in mind, shoot video specifically for smaller screens.
4. Have a Schedule
Some of the most successful people/companies on YouTube are those that have regimented release plans. Their fans can rely on knowing when a new video will be available for viewing. You should adopt this policy.
Both Google and YouTube look at user engagement, and they have awareness of your upload frequency. Upload on a weekly or bi-weekly basis. Stay consistent.
5. Retain Visitors
A YouTube widget on your website will help drive more visitors to your channel and once there, there are some simple things your Internet marketing services company in Australia can do to engage with them further.
Companies providing SEO services in Australia should be recommending video to all of their clients as a way of boosting their rankings, and not only this, but it also aids with usability and experience on your website, with users typically preferring to watch a video rather than read lots of text. Here’s a few extra tips on the use of videos as part of an SEO strategy.
1. Leave No Field Open
Make full use of all open fields in a video's description. For example, title, description (in this field you should use all primary keywords), and annotations. Don’t forget, in the empty space, you can include subscribe and social media links, or even the video itself, to encourage people to share it.
2. Production Quality is Important
Any decent SEO services company in Australia will tell you this. Got a tight budget? No problem. High quality videos can be created on a shoestring budget these days, hence there’s no excuse for poor quality.
3. Mobile, Mobile, Mobile
Smartphone’s are pretty advanced these days. You can shoot great quality videos on them, which helps tackle #2 above. It works both ways though. 50% of YouTube's views come from mobile, and this is a number that is expected to grow. With this in mind, shoot video specifically for smaller screens.
4. Have a Schedule
Some of the most successful people/companies on YouTube are those that have regimented release plans. Their fans can rely on knowing when a new video will be available for viewing. You should adopt this policy.
Both Google and YouTube look at user engagement, and they have awareness of your upload frequency. Upload on a weekly or bi-weekly basis. Stay consistent.
5. Retain Visitors
A YouTube widget on your website will help drive more visitors to your channel and once there, there are some simple things your Internet marketing services company in Australia can do to engage with them further.