Pay per Click (PPC) is one of the fastest and most effective ways of drawing visitors to your website by boosting the ranking of your website on search engine results pages, namely that belonging to Google. Tools for PPC, such as Google AdWords, allows businesses to display highly targeted ads in the sponsored results page, only paying when the ad’s link is clicked on by a user. The benefit in this regard, is that you only pay for the results achieved.
With this in mind however, PPC can be a rather risky choice if not executed well. It’s possible that you could just end up paying for users that click the link to your page without converting a sale, thus reducing you ROI significantly.
If you’re new to PPC Melbourne, there are many ways you can still run a successful campaign – and avoiding these three mistakes is a great place to start…
For more information on how you can produce a cost-effective PPC ad campaign that guaranteed results, contact the leading experts in PPC Melbourne, Newpath WEB on 1300 761 806, or visit them online at http://www.newpathweb.com.au/services/online-marketing/pay-per-click
With this in mind however, PPC can be a rather risky choice if not executed well. It’s possible that you could just end up paying for users that click the link to your page without converting a sale, thus reducing you ROI significantly.
If you’re new to PPC Melbourne, there are many ways you can still run a successful campaign – and avoiding these three mistakes is a great place to start…
- Sending Visitors to Your Home Page on an Ad Discussing a Specific Product – big no no. If you’re a shoe store advertising the latest and greatest pair of heels in stock, don’t send visitors to your home page, send them to the product page. Doing so will make it easier for potential customers to make a purchase, thus increasing the chances of a sale. Moreover, sending them to your home page and letting them fend for themselves will only frustrate customers, sending them packing to your competition.
- Not Testing Your Ads – most search engines will allow you to split test your ads by creating multiple versions of the ad text for each of your PPC ad groups. By doing so, you will be able to test which wording leads to click-throughs and on-site conversions most effectively.
- Poor Ad Text and Lack of Ad Extensions – Coming from a PPC Melbourne based expert, writing quality ad text can be the difference between a successful PPC ad campaign and a significant waste of money. Writing compelling ad copy is the same as writing a stand-out blog headline, or a killer first sentence of a novel – it either draws a reader in, or sends them elsewhere (and by elsewhere, we mean your closest competition). With ad extensions, you can significantly enhance the performance of your ad by displaying your exact whereabouts, adding contact information and providing links to your various social channels.
For more information on how you can produce a cost-effective PPC ad campaign that guaranteed results, contact the leading experts in PPC Melbourne, Newpath WEB on 1300 761 806, or visit them online at http://www.newpathweb.com.au/services/online-marketing/pay-per-click