For small businesses, its often very difficult to rank on the first page of Google’s Search Engine Results Pages (SERPs) as you’re new to the market, with a number of established, larger websites within your industry competing for traffic. Fortunately, however, there is solution, and that’s Pay Per Click, (PPC). PPC is a highly effective means of gaining traffic to your website, thus increasing the chance of a conversion. Its also a great way for small business to establish their brand image online.
For those that don’t know the ins and outs of PPC or Google AdWords, start by typing a keyword into Google, such as ‘AdWords Melbourne ‘, or ‘PPC Melbourne’. On the first page, you’ll see at least 4 ads at the top of page one, either highlighted or with a small ‘AD’ logo beside it. These are Google AdWords ads. Every time an ad is clicked, sending visitors to a particular website, businesses are charged a small fee. When used effectively, the Return on Investment (ROI) significantly outweighs this fee, making AdWords one of the most cost effective Search Engine Marketing (SEM) solutions available. For small businesses, this is especially advantageous as budgets are generally quite tight.
Significant time and effort should be invested in developing a Google AdWords campaign in order to get the most out of it. An AdWords Melbourne based specialist will possess the skills and expertise to help your business achieve AdWords success. Newpath WEB, Melbourne’s leading digital agency, has spearheaded a number of successful campaigns for clients, small and large, across multiple industries, delivering increased traffic, generating new leads and ultimately, sales. To get in touch with an expert in AdWords Melbourne, visit Newpath WEB online at http://www.newpathweb.com.au/ or call 1300 761 806 today.
For those that don’t know the ins and outs of PPC or Google AdWords, start by typing a keyword into Google, such as ‘AdWords Melbourne ‘, or ‘PPC Melbourne’. On the first page, you’ll see at least 4 ads at the top of page one, either highlighted or with a small ‘AD’ logo beside it. These are Google AdWords ads. Every time an ad is clicked, sending visitors to a particular website, businesses are charged a small fee. When used effectively, the Return on Investment (ROI) significantly outweighs this fee, making AdWords one of the most cost effective Search Engine Marketing (SEM) solutions available. For small businesses, this is especially advantageous as budgets are generally quite tight.
Significant time and effort should be invested in developing a Google AdWords campaign in order to get the most out of it. An AdWords Melbourne based specialist will possess the skills and expertise to help your business achieve AdWords success. Newpath WEB, Melbourne’s leading digital agency, has spearheaded a number of successful campaigns for clients, small and large, across multiple industries, delivering increased traffic, generating new leads and ultimately, sales. To get in touch with an expert in AdWords Melbourne, visit Newpath WEB online at http://www.newpathweb.com.au/ or call 1300 761 806 today.