Google Pay Per Click is a form of Internet Marketing in which advertisers pay a fee each time their link is clicked, which effectively aids in being able to drive traffic to your website, with the added advantage being you are only paying for the end results. This is an effective way of improving your search ranking in some of the largest search engines out there today including Google, Yahoo and Bing.
Many Melbourne based companies are beginning to realise the importance of an effective Internet marketing strategy to assist in being able to drive traffic to their website and improving their rankings within search engines, with the use of an effective Pay Per Clicks campaign
The way in which Pay Per Click works is paying for your website to have a prominent position on a relevant search results page like google, for each visitor that accesses your website link from the search page you are charged at an agreed rate, as mentioned before the advantage of this is you are only paying for results.
Before you begin your google pay per click campaign it is important to understand what keywords or search phrases your customers are searching on when visiting your sites, using tools such as google analytics can assist you in determining these
Advertisers will then determine which keywords they wish to bid on and how much they wish to spend google then enters the keyword from your account that it deems of most relevance and places them into an auction with a maximum value you specify.
Once you have been entered into an auction, google will then determine your ranking based on two key factors they being your maximum bid and your quality score
So with what we know now, it is easy to see why some of Melbourne’s largest companies are turning to using an effective Pay Per Click campaign to help drive traffic to their websites and improve search ranking.
Many Melbourne based companies are beginning to realise the importance of an effective Internet marketing strategy to assist in being able to drive traffic to their website and improving their rankings within search engines, with the use of an effective Pay Per Clicks campaign
The way in which Pay Per Click works is paying for your website to have a prominent position on a relevant search results page like google, for each visitor that accesses your website link from the search page you are charged at an agreed rate, as mentioned before the advantage of this is you are only paying for results.
Before you begin your google pay per click campaign it is important to understand what keywords or search phrases your customers are searching on when visiting your sites, using tools such as google analytics can assist you in determining these
Advertisers will then determine which keywords they wish to bid on and how much they wish to spend google then enters the keyword from your account that it deems of most relevance and places them into an auction with a maximum value you specify.
Once you have been entered into an auction, google will then determine your ranking based on two key factors they being your maximum bid and your quality score
So with what we know now, it is easy to see why some of Melbourne’s largest companies are turning to using an effective Pay Per Click campaign to help drive traffic to their websites and improve search ranking.